Marketing Analytics

Digitize Marketing Process of Business

Tools to Digitise Marketing Process of the Business

To digitize the marketing process of a business, follow these steps: 1. Define your goals: Identify what you want to achieve through digitization. 2. Assess your current process: Map out your existing marketing processes and identify areas for improvement. 3. Choose digital tools: Select software and platforms that align with your goals and integrate with […]

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Marketing Success with the Top Marketing Tools in 2024

Top Marketing Tools in 2024

In today’s fast-paced digital landscape, staying ahead of the curve in marketing requires the right tools. As we approach 2024, marketers are increasingly turning to advanced technologies that streamline processes, improve targeting, and deliver insights to maximize ROI. Let’s explore Important Digital Marketing Tools & some of the top marketing tools poised to shape the future

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Google Analytics Sessions to Track User Activity

How to Use Google Analytics “SESSIONS” to Track User Activity

How to Use Google Analytics Sessions to Track User Activity on Your Website A session in Google Analytics is a period during which a user interacts with your website, capturing every action they take. Tracking sessions helps you understand how users move through your site and interact with key elements. 1. What Are Sessions? Sessions

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What is User Interactions with Google Analytics Events

Tracking User Interactions with Google Analytics “EVENTS”

Tracking User Interactions with Google Analytics Events: A Guide for Website Optimization In Google Analytics, events represent user interactions with content on your website, such as clicks, downloads, video plays, or form submissions. Understanding and tracking these events provides valuable insights into how users engage with your website, enabling you to fine-tune your site for

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What are Impressions in Digital Marketing

How to Leverage “IMPRESSIONS” for Better Social Media Performance

In the world of social media, impressions are a vital metric that often sparks confusion. Simply put, impressions represent the number of times any piece of content—be it a post, image, or video—appears on a user’s screen. This is an essential marker of visibility, but it’s important to distinguish between impressions, reach, and engagement to

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