Digital Marketing

What are Impressions in Digital Marketing

How to Leverage “IMPRESSIONS” for Better Social Media Performance

In the world of social media, impressions are a vital metric that often sparks confusion. Simply put, impressions represent the number of times any piece of content—be it a post, image, or video—appears on a user’s screen. This is an essential marker of visibility, but it’s important to distinguish between impressions, reach, and engagement to […]

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