What is a Digital Asset? In the world of digital marketing, a digital asset refers to any digital content or resource that adds value to a business. This could be anything from a website, blog post, video, social media profile, or even a downloadable eBook or whitepaper. In current scenario digital assets are Next Generation […]
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In today’s fast-paced digital landscape, staying ahead of the curve in marketing requires the right tools. As we approach 2024, marketers are increasingly turning to advanced technologies that streamline processes, improve targeting, and deliver insights to maximize ROI. Let’s explore Important Digital Marketing Tools & some of the top marketing tools poised to shape the future
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How to Use Google Analytics Sessions to Track User Activity on Your Website A session in Google Analytics is a period during which a user interacts with your website, capturing every action they take. Tracking sessions helps you understand how users move through your site and interact with key elements. 1. What Are Sessions? Sessions
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Tracking User Interactions with Google Analytics Events: A Guide for Website Optimization In Google Analytics, events represent user interactions with content on your website, such as clicks, downloads, video plays, or form submissions. Understanding and tracking these events provides valuable insights into how users engage with your website, enabling you to fine-tune your site for
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In the world of social media, impressions are a vital metric that often sparks confusion. Simply put, impressions represent the number of times any piece of content—be it a post, image, or video—appears on a user’s screen. This is an essential marker of visibility, but it’s important to distinguish between impressions, reach, and engagement to
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Welcome to NG Blogs! NG Blogs will enable readers to overcome Next-Generation challenges. This Blog for Marketers empowers the digital marketing community and subscribers to improve the outcome of digital marketing efforts. In today’s VUCA World, Digital Marketing is the soul of Marketing. Let’s conquer the business with growth. Explore and learn more in a
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